2022 Benchmark Report

One of my favorite pieces of work I have ever put out. I worked collaboratively with sales, engineers, and marketing teammates to gather a year’s worth of event data and turn it into a visually compelling story.

I was also the lead in charge of our 5-month marketing campaign surrounding the promotion of this asset which included hosting webinars, writing blogs, developing social posts, email campaigns, and paid ads and articles.

Results

• Over 1.2k downloads

• 82% of downloads were net new leads

• An overall MQL to SQL rate of 34%.

This was project was extremely challenging but ended up being the most rewarding.